In pathology billing, change is constant—and complexity is guaranteed. From surging test volumes to shifting payer rules, laboratories face an RCM environment that demands both precision and adaptability. That’s where ImagineSoftware stands apart. 

Built by billing experts and continuously shaped by client feedback, Imagine’s revenue cycle management (RCM) platform, ImagineOne®, evolves in step with its users and the broader healthcare landscape. As VP of Sales Courtney Franco explained during a recent webinar, “The software was developed by experts sitting next to experts—and it’s naturally progressed to serve specialties like pathology that demand high-volume, high-accuracy performance.” 

 

A Platform Born for High Volume and Continuous Improvement 

Pathology and laboratory billing operate on a different scale. With thousands of data points flowing daily, efficiency and automation aren’t luxuries, they’re necessities. ImagineSoftware was originally built for radiology, another data-heavy specialty, making pathology a natural progression. 

As VP of Integration Success Kyle Hart noted, “We built it for volume—and that made it a good natural progression to get into path and lab billing. The system is set up uniquely to manage the matching, reconciliation, and exceptions you see in those worlds.” 

What keeps ImagineOne® evolving, though, isn’t just technology, it’s a feedback loop between Imagine and its clients. Every feature, automation, and rule has grown out of real-world needs expressed by practices and billing companies navigating the same challenges every day. 

 

Client-Driven Innovation 

At ImagineSoftware, client collaboration isn’t a slogan, it’s the engine of development. “We’re very open to hearing what our clients need to evolve the product,” Franco explained. “It’s an ever-evolving product that continuously refines itself to best fit our specialties.” 

This iterative approach ensures ImagineOne® never stands still. Whether it’s responding to regulatory updates like the No Surprises Act, new payer edits, or emerging AI capabilities, Imagine listens first and builds second. 

As Hart emphasized, “We’re constantly evolving, constantly listening, and changing to the betterment of all our clients.” 

 

AI That Augments—Not Replaces—Expertise 

Artificial intelligence is now part of nearly every conversation in healthcare. But at ImagineSoftware, AI isn’t used to replace staff, it’s used to empower them. 

From automating insurance data mapping and pre-adjudication claim checks to translating payer denials into clear, human-readable explanations, Imagine’s AI tools are designed to eliminate repetitive work while keeping decision-making in expert hands. 

“AI doesn’t replace people—it’s an additive tool,” Hart explained. “We’re reducing 80% of the load off our clients so they can focus on complex decision-making and cash collection.” 

This balance between automation and human expertise is at the heart of Imagine’s philosophy: technology should make your job easier, not erase it. 

 

A System That Learns as You Grow 

ImagineOne® is built to scale with every practice, every payer, and every regulatory shift. Its rules-based, configurable design allows pathology groups to operate according to their own workflows, not someone else’s template. 

That means as your business grows or your service mix expands, your RCM system grows with you. And because Imagine’s development is driven by its user community, enhancements that help one client often benefit the entire network through updates and new releases. 

As Franco put it, “You’re moving to a platform that isn’t sitting still. You’ll be part of a larger community that’s continuously asking us to do new things—and you’ll inherit those capabilities automatically as the product evolves.” 

 

Always Listening. Always Adapting. Always Evolving. 

ImagineSoftware’s mission is simple but profound: to help pathology practices thrive in a world where billing never stops changing. By staying close to clients, anticipating industry shifts, and investing in both human and artificial intelligence, Imagine continues to redefine what “complete RCM” really means. 

Because when the business of healthcare changes overnight, you need a partner that’s already moving with it. 

Ready to see how ImagineSoftware evolves with your pathology practice? 

Contact our team to schedule a demo or speak with one of our specialists about optimizing your RCM workflow.