In celebration of National Women’s Health Week, ImagineSoftware™ hosted a timely and impactful webinar titled “Automating Follow-Up for Healthy Revenue and Healthier Patients.” Led by Caroline Smith and featuring Adam Kirell, ImagineSoftware’s Senior Director of Business Development for RADNAV®, the session focused on a critical but often overlooked area of radiology: patient follow-up.
The Follow-Up Crisis in Radiology
“Today across radiology, we generally see that 50% of patients who are given a follow-up recommendation do not come back for that follow-up,” Adam Kirell stated. This alarming statistic has far-reaching implications—impacting patient outcomes, increasing liability for providers, and representing significant revenue loss.
In fact, 23% of radiology malpractice claims stem from failures to communicate results. For women in particular—especially during Women’s Health Week—this gap in follow-up care can delay diagnoses for conditions like breast cancer, which greatly benefits from early detection.
Enter RADNAV: An AI-Driven Solution
RADNAV, now part of ImagineSoftware, offers a compelling solution. The platform uses artificial intelligence and natural language processing (NLP) to automate patient follow-up, reduce risk, improve patient outcomes, and increase imaging volume.
“RADNAV is the AI-driven follow-up care coordinator,” Kirell explained. “It ensures that recommendations your radiologists are making in their reports are being communicated, tracked, and followed appropriately.”
The platform has three core functions:
- Identification – Automatically extracts and interprets follow-up recommendations from radiology reports.
- Communication – Initiates patient and provider outreach through text, email, or fax to ensure follow-up actions are taken.
- Analytics & Escalation – Tracks outcomes, measures engagement, and escalates unresponsive cases to human staff for personalized intervention.
A Real-World Impact on Women’s Health
RADNAV has already demonstrated meaningful results. In one case study highlighted during the webinar, a practice performing 250,000 exams per year saw dramatic increases in follow-up adherence:
- Breast MRI: from 50% to 87%
- Breast Ultrasound: from 62% to 78%
- Thyroid Ultrasound: from 40% to 67%
“These are all potentially patients that we were able to find disease earlier with,” Kirell emphasized. “There’s a good chance if something dangerous is present, it’s going to be found much quicker.”
Financially, the numbers are just as compelling: RADNAV helped generate nearly $1.4 million in additional revenue annually by capturing missed follow-ups—showing that better care and better business are not mutually exclusive.
AI with a Human Touch
One standout feature of RADNAV is its ability to balance automation with empathy. The system doesn’t reveal findings directly to patients but prompts them to contact their referring physician—maintaining professional boundaries and minimizing anxiety.
“We’re not going to scare them. We’re not going to tell them what the finding is. Just let them know, ‘Hey, you need to speak to your doctor,’” said Kirell.
Rapid Implementation, Immediate ROI
RADNAV is not just powerful—it’s practical. ImagineSoftware customers can be up and running in as little as four weeks. Even better, RADNAV offers a “time travel” feature: the ability to go back 18–24 months to find overdue follow-ups and begin outreach immediately.
“Imagine already has most of the data that’s needed here.We can turn this on within a matter of weeks,” Kirell shared.
Broad Applications Across Healthcare
While outpatient imaging centers are natural users of RADNAV, hospitals and health systems are increasingly adopting it—especially emergency departments, where incidental findings are common, but follow-through is rare. RADNAV’s ability to coordinate care across providers and specialties makes it an invaluable tool for keeping patients within network and on track with their care plans.
The Future is Bright—and Automated
With AI becoming more ubiquitous across industries, RADNAV stands out as a thoughtful, purpose-driven application of the technology. “AI is a tool, not the goal,” Kirell reminded attendees. “You should focus on what your business needs and what the problem is that you need to solve.”
For radiology practices aiming to improve patient care, enhance operational efficiency, and grow revenue – all while honoring the spirit of Women’s Health Week – RADNAV offers a compelling solution.
To learn more or schedule a demo, feel free to contact Adam Kirell directly.
